South Africa

South Africa, officially the Republic of South Africa, is the southernmost sovereign state in Africa. It is bounded on the south by 2,798 kilometers of coastline of southern Africa stretching along the South Atlantic and Indian Oceans, on the north by the neighbouring countries of Namibia, Botswana and Zimbabwe, and on the east by Mozambique and Swaziland, and surrounding the kingdom of Lesotho. South Africa is the 25th-largest country in the world by land area, and with close to 53 million people, is the world's 24th-most populous nation. It is the southernmost country on the mainland of the Old World or the Eastern Hemisphere.

South Africa is a multiethnic society encompassing a wide variety of cultures, languages, and religions. Its pluralistic makeup is reflected in the constitution's recognition of 11 official languages, which is among the highest number of any country in the world. Two of these languages are of European origin: Afrikaans developed from Dutch and serves as the first language of most white and coloured South Africans; English reflects the legacy of British colonialism, and is commonly used in public and commercial life, though it is fourth-ranked as a spoken first language.

Africa

Africa is the world's second-largest and second-most-populous continent. At about 30.2 million km² (11.7 million sq mi) including adjacent islands, it covers six percent of Earth's total surface area and 20.4 percent of its total land area. With 1.1 billion people as of 2013, it accounts for about 15% of the world's human population. The continent is surrounded by the Mediterranean Sea to the north, both the Suez Canal and the Red Sea along the Sinai Peninsula to the northeast, the Indian Ocean to the southeast, and the Atlantic Ocean to the west. The continent includes Madagascar and various archipelagos. It contains 54 fully recognized sovereign states (countries), nine territories and two de facto independent states with limited or no recognition.

Africa's population is the youngest amongst all the continents; the median age in 2012 was 19.7, when the worldwide median age was 30.4.Algeria is Africa's largest country by area, and Nigeria by population. Africa, particularly central Eastern Africa, is widely accepted as the place of origin of humans and the Hominidae clade (great apes), as evidenced by the discovery of the earliest hominids and their ancestors, as well as later ones that have been dated to around seven million years ago, including Sahelanthropus tchadensis, Australopithecus africanus, A. afarensis, Homo erectus, H. habilis and H. ergaster – with the earliest Homo sapiens (modern human) found in Ethiopia being dated to circa 200,000 years ago. Africa straddles the equator and encompasses numerous climate areas; it is the only continent to stretch from the northern temperate to southern temperate zones.

Port Elizabeth

Port Elizabeth or The Bay (Zulu: Bhayi; Xhosa: iBhayi; Afrikaans: Die Baai) is one of the largest cities in South Africa, situated in the Eastern Cape Province, 770 km (478 mi) east of Cape Town. The city, often shortened to PE and nicknamed "The Friendly City" or "The Windy City", stretches for 16 km along Algoa Bay, and is one of the major seaports in South Africa.

Port Elizabeth was founded as a town in 1820 to house British settlers as a way of strengthening the border region between the Cape Colony and the Xhosa. It now forms part of the Nelson Mandela Bay Metropolitan Municipality, which has a population of over 1.3 million.

History

The area around what is now called Algoa Bay was first settled by hunting and gathering people ancestral to the San at least 100,000 years ago. Around 2,000 years ago, they were gradually displaced or assimilated by agriculturalist populations ancestral to the Xhosa, who migrated into the region from the north.

The first Europeans to have visited the area were Portuguese explorers Bartholomeu Dias, who landed on St Croix Island in Algoa Bay in 1488, and Vasco da Gama, who noted the nearby Bird Island in 1497. For centuries, the area was simply marked on European navigation charts as "a landing place with fresh water".

South

South is a noun, adjective, or adverb indicating direction or geography. It is one of the four cardinal directions or compass points. South is the polar opposite of north and is perpendicular to east and west.

Etymology

The word south comes from Old English sūþ, from earlier Proto-Germanic *sunþaz ("south"), possibly related to the same Proto-Indo-European root that the word sun derived from.

Navigation

By convention, the bottom side of a map is south, although reversed maps exist that defy this convention. To go south using a compass for navigation, set a bearing or azimuth of 180°. Alternatively, in the Northern Hemisphere outside the tropics, the Sun will be roughly in the south at midday.

South Pole

True south is the direction towards the southern end of the axis about which the earth rotates, called the South Pole. The South Pole is located in Antarctica. Magnetic south is the direction towards the south magnetic pole, some distance away from the south geographic pole.

Roald Amundsen, from Norway, was the first to reach the South Pole, on 14 December 1911, after Ernest Shackleton from the UK was forced to turn back some distance short.

Blue Ocean Strategy

Book layout and concepts

The book is divided into three parts:

1. The first part presents key concepts of blue ocean strategy, including Value Innovation – the simultaneous pursuit of differentiation and low cost – and key analytical tools and frameworks such as the strategy canvas, the four actions framework and the eliminate-reduce-raise-create grid.

2. The second part describes the four principles of blue ocean strategy formulation. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework), reduce their planning risk by following the four steps of visualizing strategy, create new demand by unlocking the three tiers of noncustomers and launch a commercially-viable blue ocean idea by aligning unprecedented utility of an offering with strategic pricing and target costing and by overcoming adoption hurdles. The book uses many examples across industries to demonstrate how to break out of traditional competitive (structuralist) strategic thinking and to grow demand and profits for the company and the industry by using blue ocean (reconstructionist) strategic thinking. The four principles are: